#YouAreWhatYouSpeak

In light of the Dutch Diversity Day on 4 October and the Diversity Week, we wanted to create a campaign that brings attention to the ways we communicate with different marginalized groups. Our society has already come a long way in raising awareness about the different challenges they are facing. However, there is still a noticeable presence of stigmas, stereotypes and misunderstandings. 

Our campaign called #YouAreWhatYouSpeak is created to bring attention to various biases and stereotypes people still have. Most people have good intentions, however in some cases the way they communicate translates into an offense or a “microaggression”.  Microaggressions, also called everyday racism, are actions, remarks and events that (often unconsciously) discriminate against people from marginalized groups. At Blueyse, we believe in the importance of inclusive communication and that representation matters. Our goal is  to create awareness around the things people might think or say to the marginalized groups. 

Our aim is to make people understand and think more about what they say and how they say it. Words matter.  Choose words carefully. Together we can make people feel like they belong. 

Do you want to share the event? Download the social media toolkit and images

Examples of the campaign

Want to take action?

Do you want to start the conversation about microaggressions within your organization? Please do contact us! We offer a free keynote speech or interactive workshop on this and other topics on diversity and inclusion.

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