CHALLENGE
In collaboration with ftrprf, we reimagined their visual brand. Their wish was to push the boundaries of how a corporate brand looks and find the balance between corporate, art, and conceptual work that fits their brand’s story.
ftrprf is an international management consulting company, based in NYC and Amsterdam. They help organizations to dream and act bigger.
Approach
ftrprf makes organizations futureproof. They offer new perspectives, a new lens to look through.
We proposed a more abstract depiction of a lens, using torn paper to create a grunge-style collage effect. Hand-drawn sketched lines overlay the lens and imagery to create a minimal and playful perspective.
